May Simpson
UX Researcher
Photowalk at the Sutro Bath, SF :)
Hey there,
My name is May, a UX Researcher and strategist by training, and a storyteller at heart.
I have a motto: I will meet users where they are and to stay true to their journey, for it is then that I can drive meaningful design impact and help evolve the comprehension of our domain. I promise my value is not fully utilized until I'm helping everyone on the team grow collectively.
I'm currently assisting UX research at PlayStation, where I'm acquiring really cool game design toolkits - researching how people learn and stay engaged. I also have a bottomless magical bag filled with tools from my past lives:
Product and policy strategy at Manifest MedEX;
The art of listening and patient care from UCSF Hospital;
Moderating stakeholder meetings as the Chair of the Berkeley City Health Commission;
And as a founder of a healthcare advocacy organization, I carry with me relentless curiosity to uncover how we can empower and ideate for those whom we are trying to serve.
Happy to connect! I'm just one click away:
Resume | LinkedIn | may@ischool.berkeley.edu
Skills
Semi-structured interviews
Ethnography
Focus group
Card sorting
User journey map
Affinity mapping
Survey design
Usability testing
Wire framing
Prototyping via Figma
Projects
How might Silicon Valley Bank resolve burnout, especially with the impacts of COVID and future economic developments?
Methods: Semi-structured interviews, affinity mapping, human-centered design ideation
How should tech companies, particularly startups, consider their role around social responsibilities?
Methods: Focus Group, Card Sorting, Semi-structured Interviews
Do the hate crimes against Asian Americans during Covid or the AAPI movements affect Chinese Americans’ sense of ethnic identity?
How does this change in sense of identity, if there is, affect their sense of community?
Methods: Semi-Structured Interviews, codebook, alternative activity
My Favorite Perspectives
I have two eyes, but I love seeing through my third - my camera!