May Simpson

UX Researcher


Lighting credited to the sunset at the Sutro Bath, SF.

Hey there, 

My name is May, a UX Researcher and strategist by training, and a storyteller at heart. 

I have a motto: I will meet users where they're at and to stay true to their journey, for it is then that I drive meaningful design impact and can successfully evolve the team's understanding of our domain. I promise you that my value is not fully utilized if I'm not helping everyone on the team grow collectively

I'm currently assisting UX research at PlayStation, where I'm in the process of acquiring really cool universal toolkits: learning how people learn and what ingredients go into making human interactions fun and engaging! I also have a bottomless magical bag filled with tools from my past lives:

And as a Founder of a student healthcare advocacy organization, I carry with me relentless passion and curiosity to understand how we could empower and ideate for those whom we are trying to serve.  


Happy to connect! If you feel I could add value to the people you're researching or designing for, I'm practically 2 clicks away:

Resume | LinkedIn | may@ischool.berkeley.edu

Skills

Semi-structured interviews 

Ethnography

Focus group

Card sorting

User journey map 

Affinity mapping

Survey design 

Usability testing 

Wire framing

Prototyping via Figma

Projects

How might Silicon Valley Bank resolve burnout, especially with the impacts of COVID and future economic developments?

Methods: Semi-structured interviews, affinity mapping, human-centered design ideation

How should tech companies, particularly startups, consider their role around social responsibilities?  

Methods: Focus Group, Card Sorting, Semi-structured Interviews

Methods: Semi-Structured Interviews, codebook, alternative activity

Credit: Jason Leung via Unsplash

It's all about the Frameworks!

I have two eyes, but I love seeing through my third - my camera! Come take a peek.