May Simpson
UX Researcher
Hey there,
My name is May, a Master's student at the Berkeley School of Information practicing qualitative methods and human centered ideation. In my prior life pursuing medicine, I wore multiple hats: a policy/strategy fellow at a Manifest MedEX; a medical scribe at UCSF; and the prior Chair of the Berkeley City Community Health Commission. Some of the skills I carry forward with me to my research include:
Zooming in and out of context to build holistic, systematic pictures.
Unraveling the whys and wherefores of our intentions and decision making process
Moderating stakeholder meetings to build consensus and promote synergy.
And my favorite — practicing the art of listening by meeting people where they're at.
As a past founder of a student healthcare advocacy organization, I carry with me relentless passion and curiosity in understanding how we might empower and ideate for those whom we are trying to serve.
Resume | LinkedIn | may@ischool.berkeley.edu
Skills
Semi-structured interviews
Ethnography
Focus group
Card sorting
User journey map
Affinity mapping
Survey design
Usability testing
Wire framing
Prototyping via Figma
Projects
How might Silicon Valley Bank resolve burnout, especially with the impacts of COVID and future economic developments?
Methods: Semi-structured interviews, affinity mapping, human-centered design ideation
How should tech companies, particularly startups, consider their role around social responsibilities?
Methods: Focus Group, Card Sorting, Semi-structured Interviews
Do the hate crimes against Asian Americans during Covid or the AAPI movements affect Chinese Americans’ sense of ethnic identity?
How does this change in sense of identity, if there is, affect their sense of community?
Methods: Semi-Structured Interviews, codebook, alternative activity
Credit: Jason Leung via Unsplash
It's about the Frameworks:
I have two eyes, but I love seeing through my third - my camera! Come take a peek.
