May Simpson
UX Researcher
Lighting credited to the sunset at the Sutro Bath, SF.
Hey there,
My name is May, a UX Researcher and strategist by training, and a storyteller at heart.
I have a motto: I will meet users where they're at and to stay true to their journey, for it is then that I drive meaningful design impact and can successfully evolve the team's understanding of our domain. I promise you that my value is not fully utilized if I'm not helping everyone on the team grow collectively.
I'm currently assisting UX research at PlayStation, where I'm in the process of acquiring really cool universal toolkits: learning how people learn and what ingredients go into making human interactions fun and engaging! I also have a bottomless magical bag filled with tools from my past lives:
Product and policy strategy at Manifest MedEX;
The art of listening and patient care from UCSF Hospital;
Fostering alignment and moderating stakeholder meetings as the Chair of the Berkeley City Health Commission.
And as a Founder of a student healthcare advocacy organization, I carry with me relentless passion and curiosity to understand how we could empower and ideate for those whom we are trying to serve.
Happy to connect! If you feel I could add value to the people you're researching or designing for, I'm practically 2 clicks away:
Resume | LinkedIn | may@ischool.berkeley.edu
Skills
Semi-structured interviews
Ethnography
Focus group
Card sorting
User journey map
Affinity mapping
Survey design
Usability testing
Wire framing
Prototyping via Figma
Projects
How might Silicon Valley Bank resolve burnout, especially with the impacts of COVID and future economic developments?
Methods: Semi-structured interviews, affinity mapping, human-centered design ideation
How should tech companies, particularly startups, consider their role around social responsibilities?
Methods: Focus Group, Card Sorting, Semi-structured Interviews
Do the hate crimes against Asian Americans during Covid or the AAPI movements affect Chinese Americans’ sense of ethnic identity?
How does this change in sense of identity, if there is, affect their sense of community?
Methods: Semi-Structured Interviews, codebook, alternative activity
It's all about the Frameworks!
I have two eyes, but I love seeing through my third - my camera! Come take a peek.